BlueStateRed: Your Bridge to 50+1
BlueStateRed 2024 Creatives -
Targeted Outreach Moves PA Hispanic Voters
In 2024, BlueStateRed served as a General Consultant to bootstrap the only statewide Spanish-language messaging to Hispanic voters across the key swing state of Pennsylvania, reaching and flipping tens of thousands of voters in every major Hispanic community across the Commonwealth.
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Our objective was to reach Hispanic voters, who we uniquely identified as trending Right in Pennsylvania, in both Spanish and English with effective, culturally competent messaging. While even Congressional and U.S. Senate candidates seeking to represent significant Hispanic communities failed to translate their message and target these voters specifically, BlueStateRed raised the resources and built the messaging collateral to reach and flip these voters.
Radio
BlueStateRed created culturally competent, effectively-messaged Spanish-language radio hits and placed across half a dozen major Hispanic radio stations in Pennsylvania; we customized these to include names of Republican candidates depending on the community, including in Philadelphia where we helped flip the diverse Fifth State Senate District for challenger Joe Picozzi, a shock win that state Democrats called “the most embarrassing part” of the 2024 election.
English Script:
Ah, Philadelphia — remember when gas was $2 / gallon, we could afford to balance rent and groceries, and we could feel safe in our own neighborhoods? It wasn’t that long ago — it was before Kamala Harris, Larry Krasner, Jimmy Dillon, and the rest of the radical Left took over. Since then, things have gotten less affordable and less safe at home. Politicians like Jimmy Dillon voted for higher taxes, opened our border to drugs and gangs, and prioritized criminals over victims of crime.
Voters across Philadelphia are waking up to the negative effects that these policies created — which is why so many of us are voting for change, including for State Senate. Joe Picozzi has a plan to get the economy back on track for working people, reduce crime, and restore common-sense to our city!
Philadelphia, Let’s unite and vote for Joe Picozzi on November 5th!
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Placed across Spanish-language radio stations in metro Philadelphia.
English Script:
What’s Kamala and the Pennsylvania Democrats’ plan for the economy? Federal price controls; fleecing businesses big and small; shutting down our oil and gas sector to raise costs. As Latinos we know what this big government overreach leads to: power for the rulers, poverty for working people! Just look at Venezuela, Cuba and Nicaragua. When the Democrats tell us they want to abolish private enterprise, pack the courts, and go after their political opponents, believe them.
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Placed across Spanish-language radio stations in every major Hispanic community in Pennsylvania.
Out of Home
A simple message — “ENOUGH!” — was culturally competent and resonated with Hispanic voters in the Lehigh Valley. We bet that if voters walked into the ballot box thinking about prices, Republicans would win — and we did!
Reaching tens of thousands of Hispanic voters — and helping flip multiple Congressional Districts.
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English Translation:
ENOUGH! Vote Republican!
Literature / Mail
BlueStateRed produced customized mailers for individual State House and Senate districts and targeted modeled Hispanic voter audiences in both Spanish and English, helping hold a half dozen incumbent seats in the State House, and helping flip the State Attorney General seat and PA’s Fifth Senate District.​
English Translation:
Family, Faith, Hard Work. These are our values!
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And these are the values of the Republican Party.
English Translation:
When you think of "safe streets"... Think of Dave Sunday for Attorney General and Joe Picozzi for senator!
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Republican Candidates' Priorities
- Safe Steets in Philadelphia: A safer environment for our families.
- A lower cost of living: lower taxes and cost of common household goods.
- Economic opportunities: attract good, high paying jobs to our state.
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Vote for Dave Sunday and Joe Picozzi on November 5th!
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Thank you for reviewing our submissions for the 2025 Reed Awards. We look forward to celebrating with you in Austin in March!